How To Market Your Music More Effectively
Knowing how to advertise your music is considered to be THE most important thing that can be done for your music business and your music career all together. You know it’s something that must be handled and if you’re not making efforts to understand how exactly to market your music better then you ought to know that, at the very least, nothing serious will ever happen in your music business career.
The first thing to consider is whether or not you’re currently managing the most basic elements of a highly effective music marketing campaign.
What do I mean by this?
To begin it is important to assess where you’re at at this time and determine if you know and understand exactly what the basic components of a highly effective music marketing campaign are? Let’s face it, in the event that you plan on creating a name on your own in the music industry it is critical to realize you’ll be investing a lot of your personal money and time into your music career. If you are certain your absolute goal would be to mold your music talents into a true “music business” and you have no doubts about the career path you’ve chosen… then you’ll wish to be as efficient and productive since you can possibly be.
Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for example, tend to work on only one or two of the three essential requirements of effective music marketing. For example most musicians are excellent at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.
On the other hand, asking for the sale is occasionally handled effectively but is commonly approached hap-hazardly and with out a formula or the required accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one or even two of the key components without the essential third element in a music marketing campaign won’t generate maximum returns for enough time invested. This just isn’t how exactly to market music effectively.
Don’t get me wrong, getting your name out there and partaking in conversations with fans could be cool, even self gratifying and it’s really much better than not doing some thing, but imagine how much more effective you’d be if you went to work on all of these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
THE PERFECT SOLUTION IS To Ineffective Music Marketing
The bottom line is that whenever you break down the intricacies on how to market your music effectively, it becomes apparent that as a musician, it’s important to discipline yourself to focus on the elements which are most productive for your music business growth. Divided in an easy to follow process these elements of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps necessary to communicate your musical message in their mind. Everything you do should create an awareness for you as well as your music always. Approach this with precision and a company direction as well as your music business foundation will undoubtedly be solidified for years ahead.
Step #2 – Interact with Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” get this to process a breeze. Once you have laid the original groundwork and you have made your audience aware of just what you have to offer, work on maintaining those important on-going relationships with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts want to know you are for real. That you value them. You are here for the long-haul. Making connections using them and keeping them involved in your growth process will ensure this happens for you.
Step #3 – Sell Your Stuff (Require the sale): This one is essential. If you don’t have products to sell… you DON’T have a music business. Attempting to create a steady, consistent cashflow for your music business is paramount to your long-term success. Entice fans to invest their money and purchase your stuff and the others of your music marketing processes will flow and flourish so easier.
Yes! It’s Easier Said Than Done
I recognize that it’s simpler to talk about these things than it is to make them happen in your career but this is what the music business is centered on so incorporating these procedures into your music business campaign is a must, or you simply won’t last long enough to create dent in the music world.
And that’s not what we wish for your music career… is it?
Again, it might seem easy enough to map these exact things out on paper but the truth is that most bands and musicians will see a hundred and one ways to screw this up.
You’ll either spend a lot of time on creating awareness and connecting together with your audience but then neglect to require the sale. Or you’ll require the sale solution to often and forget about connecting together with your people. I mentioned earlier that it’s cool to get all gung-ho, get busy, and at once out there and do a couple of music marketing, but if you’re not touching all three components of this process on how to market music, then you’re missing the boat and more importantly… you’re fans won’t be “feeling” your vibe. They just won’t connect with you on a deeper level. Without connection, there is no sales and without sales, you don’t have a music business.
Don’t BELONG TO the Marketing Music Business Trap
You’ve seen them. They’re all over the place. Virtual Reality Lame pr announcements that musicians love to send out nowadays. These press releases are posted and delivered to my inbox on a daily basis with headlines like: “Johnny Come Lately, the Latest Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Just do it… admit it. You’ve probably sent out something like this yourself at one time or another.
Unfortunately there are some problems with this spray and pray technique that’ll be blatantly obvious when you build up a headline like this against my 3 step process. Start to see the press release handles the “Creating Awareness” aspect and even touches lightly on the “Selling Your Stuff” step nonetheless it fails to connect and that my friend is a no no. It’s 100% self interested and sadly, it’ll fail every time it’s used.
Fans and media see right through this. All of the band wants may be the money. For some unknown reason the band is expecting us to head on over to the link contained in their press release and click on the buy button. But where’s the bond? What about the awareness we need BEFORE they ask for the sale?
How To Market Your Music More Effectively